How a small magazine ended up in the right rooms.
Clubhouse Review began with a single observation: the most valuable readers in America were not behind paywalls. They were in locker rooms, in card rooms, in the morning quiet of a member-only lounge — and they were not on their phones.
Our founders had spent two decades placing pages inside regional shelter magazines, and had watched, year after year, as the magazines that got picked up were the same magazines that didn’t try to be everything to everyone. So we built one. A magazine for the rooms we already knew.
The first issue went into the lounge of a single Naples clubhouse in the spring. By the autumn, we were in eleven. By the spring after that, forty-eight — and a waiting list of roughly the same.

